Allie Rose Van Overback, founder of Genesee Eyewear, is using recycled single-use plastic water bottles to create eyeglasses in Flint, Michigan. The water crisis in Flint inspired her to consider how the negative event could be transformed into a positive solution for the community’s future. Genesee Eyewear provides jobs and infrastructure while addressing the waste stream generated by the water crisis.
The eyeglass frames are locally made from recycled plastic water bottles collected in Flint. The bottles are processed into pellets, then injection-molded into frame parts. This extensive process involves hand assembly, finishing, and sanding to create the final product. Genesee Eyewear’s team takes pride in their high-quality eyeglasses, showcasing the talent and resilience of the Flint community.
Beyond creating eyeglasses, Genesee Eyewear is committed to sustainability and community impact. Their supply chain is centered within 180 miles of Flint, ensuring local sourcing and production. They partner with the New Life Center, a local organization that supports individuals with barriers to employment by providing sewing skills and pathways to employment. Genesee Eyewear believes in Flint’s potential and strives to amplify the community’s voices while creating a sustainable future for the city.