That is not a niche trend, іt is one of the fastest growing markets on the planet.
And most of the people actually making the content are not seeing it.
$32 billion was spent on digital content in 2025 alone. The majority of it went to platforms and intermediaries, NOT to the creators and consultants who really built the audiences those platforms depend on. The market grows 22% every single year, and if your income is not growing with it, the problem is not your content. It is the setup around it.
The audience and engagement is already there. People watch, come back, and tell their friends. What is missing is a direct way for them to pay you without a brand in the middle deciding whether your work is worth paying for this month.
The market is growing with or without you. The only question is whether you are building something inside it.